Led the visual campaign for Anuel AA’s European Tour, translating his powerful brand identity into a bold and cohesive multi-channel experience. The project included the conceptualization and design of all promotional assets across large-scale OOH and digital paid media, prioritizing high visibility and maximum ticket impact.
Services
Art Direction Visuals Paid Media
Year
2025
Industry
Music Tour
Myke Towers Europe Tour
Art Direction and graphic adaptation for Myke Towers’ European Tour. Working from the artist’s core visual identity, the project focused on translating and unifying the campaign across print, digital platforms, and programmatic advertising to ensure a cohesive and high-impact presence across Europe.
Services
Art Direction Visuals Paid Media
Year
2024 — 2025
Industry
Music Tour
Jhayco Murci Tour
Development of the full visual ecosystem for Jhayco’s Murci City Tour in Madrid and Barcelona. The project balanced his raw urban essence with a hyper-futuristic aesthetic, translating the tour’s visual concept across OOH, digital media, and all key audience touchpoints to drive engagement and maximize attendance.
My background is rooted in visual communication. I studied Graphic Design in Málaga and later completed a Master’s in Editorial Design in Valencia, where I developed a strong eye for typography, layout systems and visual storytelling. That foundation shaped the way I think about design today: structured, intentional and built to last.
I started my career in local creative agencies designing websites and supporting branding projects, learning how to turn ideas into clear and functional communication. More recently, I worked as a Creative Designer at The Music Republic, creating visual identities and campaign materials for large-scale music festivals, including Arenal Sound (largest festival in Spain), Interestelar Sevilla and Granada Sound. I developed visual work connected to artists such as Jhayco, Anuel AA and Myke Towers. Working in that environment taught me how to think conceptually, move fast and maintain consistency across complex visual systems.
I’m especially drawn to branding, editorial thinking and digital experiences where clarity and personality coexist.
For me, design is not just about making things look good. It’s about building recognition, coherence and meaning over time.
Contact me
Got a project, an idea, or just want to say hi? I’d love to hear from you.
Whether it’s branding, editorial, or something entirely out-of-the-box, let’s make it visual, bold, and memorable.