Design, conceptualization, and technical development of an exclusive festival capsule collection. The goal was to create a commercially high-performing fashion line aligned with the audience’s aesthetic. Trend research guided every decision to ensure relevance and appeal.
Services
Art Direction
Merch Design
Video Lookbook
Year
2025
Industry
Retail
Entertainment
E-Commerce
Strategy & Distribution
The distribution and marketing strategy followed a dual conversion model. The collection served as the core inventory for the official festival store, while also acting as the main driver of a highly targeted social media campaign.
Marketing Execution
The campaign centered around a video lookbook optimized for digital virality. Its purpose was to direct qualified traffic to SHEIN’s website and significantly boost direct sales, ensuring the campaign’s reach extended beyond the festival environment.
Video & Film
Iván Moreno
@multiball_confusion
Sergio Marchante
@sergiovisuals8
Photo
María Bustos
@mariabustosfoto
Graphics
Marina Gómez
@margomwork
Stylist
Marina Gómez
@margomwork
Make Up
Saioa Aramburu
@saioamua
Hi I’m Marina
My background is rooted in visual communication. I studied Graphic Design in Málaga and later completed a Master’s in Editorial Design in Valencia, where I developed a strong eye for typography, layout systems and visual storytelling. That foundation shaped the way I think about design today: structured, intentional and built to last.
I started my career in local creative agencies designing websites and supporting branding projects, learning how to turn ideas into clear and functional communication. More recently, I worked as a Creative Designer at The Music Republic, creating visual identities and campaign materials for large-scale music festivals, including Arenal Sound (largest festival in Spain), Interestelar Sevilla and Granada Sound. I developed visual work connected to artists such as Jhayco, Anuel AA and Myke Towers. Working in that environment taught me how to think conceptually, move fast and maintain consistency across complex visual systems.
I’m especially drawn to branding, editorial thinking and digital experiences where clarity and personality coexist.
For me, design is not just about making things look good. It’s about building recognition, coherence and meaning over time.
Contact me
Got a project, an idea, or just want to say hi? I’d love to hear from you.
Whether it’s branding, editorial, or something entirely out-of-the-box, let’s make it visual, bold, and memorable.