Delft, The Netherlands
Málaga, Spain

AXE Stream Stage

The Arenal Sound x AXE Stream Stage activation transformed physical sponsorship into a continuous digital branded content strategy. Its key concept was the use of a Stream Stage featuring La Pija y La Quinqui (Generation Z trendsetters) as hosts to generate intimate, unfiltered interviews with top-tier artists like Nil Moliner, Soge Culebra, among others.

Services

Brand Content
Identity
Motion

Year

2024

Industry

Entertainment
Digital Media

Objective
The goal was to extend the AXE brand and its core pillars of self-confidence beyond the festival dates by creating valuable content designed as transmedia snack content for platforms such as YouTube and TikTok, ensuring a prolonged shelf life.

 

Visual Identity & Execution
The visual identity played a crucial role in the project’s success. It established a unique brand territory that fused the aesthetics of the hosts with those of AXE and Arenal Sound, optimizing all visual assets for visibility, legibility, and high impact in digital consumption.

YouTube LiveStream

These screenshots were taken from ‘La Pija y la Quinqui’ YouTube livestream. The stream featured special guests, including artists and influencers, who were asked about their personal image and their perception of the festival, following AXE’s concept of boosting self-confidence and embracing one’s own beauty.

On-site Activation

Strategic location was key. Situated next to the Main Stage, the glowing structure ensured AXE was visible from every angle, becoming a constant backdrop in user-generated content and artist photos.

Hi I’m Marina

My background is rooted in visual communication. I studied Graphic Design in Málaga and later completed a Master’s in Editorial Design in Valencia, where I developed a strong eye for typography, layout systems and visual storytelling. That foundation shaped the way I think about design today: structured, intentional and built to last.

I started my career in local creative agencies designing websites and supporting branding projects, learning how to turn ideas into clear and functional communication. More recently, I worked as a Creative Designer at The Music Republic, creating visual identities and campaign materials for large-scale music festivals, including Arenal Sound (largest festival in Spain), Interestelar Sevilla and Granada Sound. I developed visual work connected to artists such as Jhayco, Anuel AA and Myke Towers. Working in that environment taught me how to think conceptually, move fast and maintain consistency across complex visual systems.

I’m especially drawn to branding, editorial thinking and digital experiences where clarity and personality coexist.

For me, design is not just about making things look good. It’s about building recognition, coherence and meaning over time.

Contact me

Got a project, an idea, or just want to say hi? I’d love to hear from you.

 

Whether it’s branding, editorial, or something entirely out-of-the-box, let’s make it visual, bold, and memorable.