Delft, The Netherlands
Málaga, Spain

Arenal Sound

The festival needed a complete visual transformation to connect with Gen-Z and adapt to a hyper-digital environment. The goal was to modernize the brand and create a bold visual system that stands out on social media while boosting visibility and shareability.

Services

Art Direction
Branding
Spatial Design

Year

2025

Industry

Entertainment
Social Media
Music

Identity Concept
The concept was built around Digital Surrealism, developed to dominate social media feeds and reflect the high energy of mass events. A key innovation was the intensive use of AI generative models such as Krea.ai and Midjourney, enabling the rapid creation of complex imagery for ticket sales and service promotion, visuals that would have been unfeasible through conventional methods.

 

Digital Optimization
This process ensured efficiency and scalability, with all assets optimized for mobile display and social media virality.

Snipes Sound Booth

A dedicated brand corner combining retail with a rooftop DJ booth to energize the crowd.

Repsol Energy

The official energy partner hosted a prime-view terrace and a coffee chill-out zone.

Imagen Music Sessions

A talent discovery space inspired by «Gallery Sessions,» inviting attendees to freestyle.

AXE Backstage

A bed studio for the «Too Close To» campaign, featuring intimate interviews with artists.

Hi I’m Marina

My background is rooted in visual communication. I studied Graphic Design in Málaga and later completed a Master’s in Editorial Design in Valencia, where I developed a strong eye for typography, layout systems and visual storytelling. That foundation shaped the way I think about design today: structured, intentional and built to last.

I started my career in local creative agencies designing websites and supporting branding projects, learning how to turn ideas into clear and functional communication. More recently, I worked as a Creative Designer at The Music Republic, creating visual identities and campaign materials for large-scale music festivals, including Arenal Sound (largest festival in Spain), Interestelar Sevilla and Granada Sound. I developed visual work connected to artists such as Jhayco, Anuel AA and Myke Towers. Working in that environment taught me how to think conceptually, move fast and maintain consistency across complex visual systems.

I’m especially drawn to branding, editorial thinking and digital experiences where clarity and personality coexist.

For me, design is not just about making things look good. It’s about building recognition, coherence and meaning over time.

Contact me

Got a project, an idea, or just want to say hi? I’d love to hear from you.

 

Whether it’s branding, editorial, or something entirely out-of-the-box, let’s make it visual, bold, and memorable.